Organizations` responsibility to consumers
Relationships between organizations and consumers have a contradictory nature,
because they are built on a base of imbalance between them, but can become, in a
functioning market economy, partnerships, through which to resolve their interests,
opposed as tendency, including conflict situations so that everyone ultimately gets
what he wants, in the given historical conditions: organizations, the maximum
possible profits and consumers, a higher degree of satisfaction of their needs.
Market economies have as an existential fundament the competition, but the
aspirations of a nation are founded on cooperation, on partnership. An economic
system that divides people into winners and losers shouldn’t be promoted. For this
reason, organizations must be more sensitive to the needs of society, as they are
expressed through the values of the social human being (consumer) compared to
the values of the economic human being (producer), hence the need to increase
their responsibilities to the consumer.
Organizations` responsibility to consumers.
-
Organizations` responsibility to consumers.
Amfitreatru Economic
Volum 16
|
Număr 35
|
Publicat la 01/02/2014
|
Pagini:
6 - 9
|
ISSN 1582-9146
|
eISSN -
Autori:
Vasile
Dinu
[1]
[1]
Academy of Economic Studies Bucharest, Piata Romana 6, Bucharest, Romania
Rezumat
Relationships between organizations and consumers have a contradictory nature,
because they are built on a base of imbalance between them, but can become, in a
functioning market economy, partnerships, through which to resolve their interests,
opposed as tendency, including conflict situations so that everyone ultimately gets
what he wants, in the given historical conditions: organizations, the maximum
possible profits and consumers, a higher degree of satisfaction of their needs.
Market economies have as an existential fundament the competition, but the
aspirations of a nation are founded on cooperation, on partnership. An economic
system that divides people into winners and losers shouldn’t be promoted. For this
reason, organizations must be more sensitive to the needs of society, as they are
expressed through the values of the social human being (consumer) compared to
the values of the economic human being (producer), hence the need to increase
their responsibilities to the consumer.
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